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09.01.2012Contextual advertising
09.01.2012
Website Optimization– part of the promotion and website promotion. The purpose of your site – achieve high relevance of pages for important business for the keyword queries in search engines. In other words, to achieve high attendance and, as a result, achieve commercial success of the site. We have already engaged in the first year of search engine optimization and website promotion, so we can share dosvidom.Use more on search engines give content (that <body>), when j konkretníša vužča topics, more easily promote site.
Actually optimization based on the optimization of content and the correct calculation of the keywords, proper use of them in the content. Sometimes this process is called "weighting keywords». If there is time, recommend to start with SEO-test. If the result is required urgently – choose the right things, more interestingly for you: guarantee promotion to positions, precision promotion traffic promotion or massive low-frequency. First, let's define what, What is required for beginners and professionals do not do, involved in optimizing websites:
- no tricks with invisible links and meta tags, Search engines are becoming smarter. You are caught and thrown to the network;
- not robiti 8 versіy the very site, to suit all bots;
- not use foreign key words – it did not bring, than harm;
- not use the two languages on one page – at the site should not be any of irrelevant pages!
- be very careful when exchanging links: earlier research work looking at the number of links to your site, now they are looking for quality sites, that exist for you.
Starter SEO-test
If you have time, start with seo-test your site. It takes just one month. During this time we will select the experimental low-frequency queries, little change site, establish a small number of links, couples wait for updates and find out, how your site like search engine. Then the prospect of promotion will be as clear and predictable.
An important part of this test will Yandeks.Metryky installation and start receiving information about visitor activity on your site to the promotion. Together we will analyze site with maps links, find out the most important parameters for the search engine site – number of failures, average time spent visiting the site, average number of pages viewed.
We then optimize your site part of the agreed list of simple requests and establish a small number of internal and external links. And look at the reaction search engine. Depending on the test result we will offer you the active promotion (the positions or warranty) or renovation site, if necessary, or measures to eliminate the effects of black technology promotion.
This proposal is particularly relevant for:
- sites, who unsuccessfully tried to promote some seo-companies;
- large sites with complex structure – sites, design which is in contradiction with the objectives;
- site owners, who can count your money.
Âkŝo seo-test is positive:
- We will start about behavioral factors at, already implemented the scheme of your site and the positive reaction of AC on the link and site changes;
- Bude is absolutely clear, where to move on, how to achieve results with minimal cost, and as soon as possible.
Âkŝo seo-test is negative:
- be clear, that our efforts to change the site were inadequate;
- there is justified suspicion that, that your site penalized. We write the query in the search engine and get an answer, from which the clear depth of the problem;
- It will be necessary to keep seo-test until, while working with the control searches will not give stable positive.
Promotion to positions
Will traditional SEO, most popular option. Agree on a list of requests. Then begins the work to improve the site and increase the reference mass. Accounting – by the presence of your site's top-10. Check daily. It's simple and clear.
In the minds of new, when the results are heavily influenced by behavioral factors, can not simply hire a seo-company and wait for result. If we joined in the race for “visokochastotnika”, should be tight cooperation of representatives of the customer and our staff.
Our common work tools will map references and Yandeks.Metryky Vebvizor. The customer must understand, that visible presence in the search results can be achieved, only if the site really interesting audience. We usually tell you, how to make the site better. But can not do without you.
This proposal is relevant to:
- site owners, are committed to actively improve your site;
- topics, which is solved several requests RF (plastic windows, armored doors, Safi-buy);
- sites, which are certainly not imposed penalties, they successfully indexed and clearly seen by NPs needs;
- domain over a year, site is not a small, interesting, unique texts.
Clicks promotion
In some product groups competition for RF queries so high, sometimes advantageous to not pursue “megazaprosami”, and try to get comparable attendance by a broader list of keywords. In this case, we agree on the price of a click from a search engine and then try to get out as much content yet.
When poklikovomu promotion agreement only "minus" words, attendance at which is not considered. Of course the name of the site and of the Customer. Also not included referrals with no results, that enables you to combine this kind of promotion of the banner and contextual advertising . Reporting month, on the basis of hours – Яндекс.Метрики або live Internet.
This proposal is relevant to:
- site owners, trying to achieve a result in the RF needs in their subjects, understood, that it is very hard and are looking for alternative ways to get visitors from search results;
- for the most advanced website owners, combining results of RF needs, wide plume NP queries and context, getting on the airplane maximum;
- for subjects, which requests a list of NPs actually pick up and where the presence of a wide list of NPs requests more efficiently. A classic example – RF query "Working" is less efficient, than a dozen requests such as "Winter coveralls for builders';
- for the great saytіv, with the number of indexed pages 50-100 more.
Low-progress
If your site thousands of pages, such as card catalog, best to promote just such pages for their names. We can monthly step by step, add the TOP 10 and more portions of pages of your site and so as long, yet they will not be among the first.
Working with the card catalog is constantly improving the site and the constant fight against plagiarism. Despite the best efforts of search engines, content is often banal steal, and it has to overwrite. We have good elaboration on this topic, that allows for unique content without the expense and extensive experience with thousands of headings.
Often, owners of major online stores, book publishing and services on-line video is not even imagine, a huge thematic traffic can get from search engines, if heed the promotion of low-frequency queries.
This proposal is relevant to:
- sites, with hundreds, but rather thousands of pages of products;
- owners of online stores, statistics are adjusted to high and well known, headings are the most popular and profitable;
- Sales vіdeo, books, Games, household appliances, auto parts and other goods – content proektіv s a great number of people kartok (actors, Athletes, musicians).