Even if you did a great, original, useful website and presented it to the Internet, this your worries do not end, and, rather, just beginning. Because the most important – This lead to site visitors. Activity, aimed at attracting visitors, is the promotion, promotion, optimization. Promotion and Optimization prefer to call events, to increase attendance, a large and reputable companies, attempting to like to spend some differences between their methods and techniques, used freelancers, lone wolf or reliable small studios, offering the same services for less, although in fact such a difference is largely fictitious difference. There are millions of different web sites, and their number increases every day. Yak result, ever-increasing competition for ratings and ever-increasing importance of effective promotion of your site. In this article we will talk about, how to attract visitors to your site and avoid common mistakes, that allow novice webmasters trying to promote your project faster.
If you put your website on the hosting and nothing you do, to it no one ever comes. Tom, for, to at least a few visitors came to your site, must make some effort. On-Perche, where a site can come by? They may come from other, already somewhat popular website, if these sites will link to your site, they can come from search engines, they can come, simply typing the URL of your site in your browser, natural, in the case, if you tell them this address. Respectively, to attract visitors, you can use the following methods:
Advertise your site offline. You can tell your friends about your site, friends, rozkleyity ad, provide advertising on radio, TV, i in the newspaper journalists …
Register your site in search engines and achieve what, that they were users of search engines for various search queries. For most sites, with visitors, that come from search engines, constitute the main part of all visitors.
Place a link to your site from other sites – independently, if possible, or asking their hosts.
Thus the rank, osnovnі principles, as at, simple. However, in practice there is a multitude of nuances, you should know and consider, if you want to grips rozkrutkoyu your site and make it popular. Pochnemo order i s a very simple.
I. How to track the untwisted site.
1) Accounting for attendance. The first question, of which should reflect – This is how to learn, or go to your site visitors, how many people visit the site per day, week, month, which pages they viewed, which sites or search engines and come t. e. All this information is crucial in order, so you can evaluate the degree of effectiveness are applied effort and you adjusted these efforts depending on, what results you get. But how to get this information? On-Perche, you can study the internal system of site statistics. Every fact of visiting any pages of your site's server is fixed at t. n. log files, and special programs may receive information from log files, analyze it and provide you with detailed reports, which will be collected various information about traffic to your site. If your site is placed on a paid hosting, is hosting gospodarі nadayut, Âk rule, all site owners can use these free programs statistics, of, Yak Replacement, Vebalajzer í t. n. In the unfortunate, these programs are not able to distinguish correctly vseda visitors yet people from bots, have difficulty with the analysis of search queries in Russian and have a number of other shortcomings. Free Hosting (for example, Narod.ru) also, Âk rule, reports provide attendance statistics, but, of course, they are less detailed. Another option is to place on each page counter traffic, who will take and collect data every visitor to this page. You can place a custom counter traffic, and counter traffic, to be processed outside the system statistics. Using external systems statistics is quite popular decision, because of its accessibility and ease of. For example, this site contains statistics counters of liveinternet.ru (button count liveinternet you can see the bottom of this page). In the unfortunate, This method is also not without drawbacks. The main problem with external systems statistics is possible to overload and crash the servers of these systems, collecting and analyzing information from schetchkov, and similar cases, to pity, not uncommon. Some days, When Internet users especially active, error count attendance external systems statistics can be 20% more (while the actual number of visitors will be more, range statistics show).
2) TIC, PR and other indicators “avtoritetnostі” Site. Apart from visiting the site, There are indirect indicators, to assess the degree of untwisted and popular site on the. The most famous of these is the index of PR, introductions kompanієyu Google, and Runetі – th slit TІTS, that for every Russian website Yandex counts. Although these figures and do not affect attendance directly, There is quite obvious correlation between the size of Tic and PR and the, how often will go to your website visitors from search engines Yandex and Google, therefore increase TIC and PR site often put in an independent task. Krіm of, the value of TIC and PR is highly dependent reference value, placed on that site, that must be considered in promotion of your site (More about this will be discussed below). If the rate of PR can range from 0 to 10 (with 5-6 units – it is very well promoted website), TIC has a fixed upper limit, and gradually increases with increasing credibility of the site, with the TIC website , that shown by Yandex, of course, okruglyuєtsya to desyatkіv (that may be equal 10, 20, 30 i t. e, more accurate value can be determined TIC, downloading to your browser Yandex.Bar). Not bad popular website has a TIC in the area of several hundred units. Indicators of TIC and PR do not change continuously, usually transfer between these parameters is more than a month, and, no matter how hard you rozkruchuvaly site, its TIC and PR will not change for the next conversion. For easy determination of both TIC, PR and other indicators, there are many services, for example, be1.ru
3) The positions in search engines for targeted queries. This is a very important indicator, determining the likelihood, that Internet users, seeking information on a particular topic, CAME will come to you. Usually the sites in issue (that issued the search engine searches for a particular query) sortuyutsya per ton. Call. “Relevantnostі”, which is the very notion of strech, which means the extent to which the site content for this request. Determine the relevance of this very very difficult to read, considering a number of factors (more of them will be discussed below). However, it is obvious, that the site owner should strive to, that site was on queries, related to the subject of his site, and it needs, to search results, that issue, site was close to first place. For example, if your site talks about breeding cats, should strive to, Reindeer in wonder “Breeding cats” your site is published by search engines as close to the results. Manually find your site in search results, of course, no longer zručno, particularly, if it is somewhere in the 200-m site, fortunately, there are special services, for example, siteposition.ru, for determining the position of your site in search results of major search engines faster and easier.
II. Methods of website promotion.
1) Providing indexing site search works. As mentioned above, for most sites, search engines – This is the main source of inflow of visitors. Search engines are constantly ignore the Internet and index are there sites, then these sites have a chance to get to the search results page and be seen by someone. If you post a link to the site on any other, already known search engine robots, sites, these works and will drop by some to your site, proyndeksyrovav the on page. But, better to tell search bots to the existence of your site. For the major search engines, most popular RuNet – Yandex, Rambler and Google's to do it, respectively, pages http://webmaster.yandex.ru/, http://www.rambler.ru/doc/add_site.shtml і http://www.google.ru / intl / ru / addurl.html. Ale all the same, up to date, when your site is indexed by search robots will, stretched while – usually about a week. If your site many pages, they are indexed and added to the database search engines gradually. Identify, which pages of your site is indexed, You can use Advanced Search – vkazati in polі “look only at” URL of your site.
Finally, we note, that your site can not only get into the database search engines, but depart from it. Usually this happens or in the case, If you are using prohibited methods of promotion (more details – below), or if your site is often unavailable because of failure on the server (conclusion – choose a reliable hosting).
2) Optimization of code. The general rule is – more on your page you want and less unnecessary, so much the better. If you use the site to create various visual editors, they often insert extra code to the page, which greatly complicates the page, but, with, zagalom something, not it is required. If you suddenly decide to create a website, for example, у програмі Microsoft Word, then the amount of unnecessary code can be achieved simply fantastic value. Try to ease the page, removing it from excessive and unnecessary, and those takozh vinosyachi, that can be (for example, cs-descriptions stilív) with html-code page in a separate file.
3) Selection and use of key words and phrases. Think, in which queries can often find information, Introduction to vashomu saytі, Internet users. Your zavdannâ – make the pages of your site as possible relevant to this query, and you need to include them in the text, available at, in page header, in titles posilan, leading to other pages in this. If you are not text, and grafіchne menu, must insert a text description of each parameter alt drawn buttons. It is desirable to include keyword phrases in the text several times (but not too much, because it will give the opposite effect). Page Title (title) is of particular importance, but the novice webmasters often forget about it, and resulting in the title in their name is, The default editor is inserted, schos type “Untitled document” or “A new page 1” . Do not forget to give meaningful names pages! Finally, we note, that pick up key words and phrases you can try using the services of Yandex http://direct.yandex.ru/stat/wordsstat.pl і Рамблера https://ad.rambler.ru/swrds/wrds.pl ( to pity, they show is not quite complete statistics).
4) Create unique content. “Content” – content, Content Site, and unique – means a, which is not found on any other sites. The presence of your site's unique content – one of the most important factors in the success of its promotion and popularization. In the unfortunate, online, tak, as in life, digit number of people volіyut yti vtorovanimi Way, just repeating what, that was done previously by other. One of the main problems was that the Internet, that creators of new sites, zamіst of, to present some new information, come to your site an original idea, just copy the information on the site, already posted on other sites. In addition to moral and legal aspects of this problem, this method creates significant difficulties in promoting the site. Search engines do not like the appearance of pages with the content, copy is known, and, is likely, if you just copy the text to your site from another site, then your pages with this copied text does not get into the search results. A very questionable move is also not copy content, and the idea of another site. Many seem seductive attempt to repeat the success already achieved by someone, creating, наприклад клон сайту mamba.ru або odnoklassniki.ru, but along the way their, Âk rule, will be disappointed – doing simple cloning, even at very low cost advertising, repel audiences have known of the project is almost impossible. Conclusion – attempt at creating a site to implement the original idea and fill it with interesting, unique content.